Uncle Ben’s Rice becomes Ben’s Original as re-brand hopes to ‘put an end to racial injustices’
Uncle Ben’s Rice has been renamed Ben’s Original as its owner Mars announced a re-brand they hope will ‘help put an end to racial injustices’. Critics had pointed out that white southerners once used ‘uncle’ as an honorific for older black slaves because they refused to call them ‘Mr’, and suggested the logo – which … Read more