Kanye West is HELPING Kim Kardashian with her makeup rebrand ahead of new launch

Kanye West is HELPING Kim Kardashian with her makeup rebrand ahead of new launch West, 44, helped Kardashian, 40, ‘come up with the new name’ of her new makeup brand  The name of the brand has yet to be announced Kardashian is ‘incredibly excited about this next phase of her career’  Kardashian earlier this week … Read more

Boris Johnson wants to rebrand the ‘special relationship’ with US

Boris Johnson says he wants to rebrand the ‘special relationship’ between Britain and the US the ‘indestructible relationship’ after first meeting with Joe Biden Boris Johnson met Joe Biden for the first time yesterday ahead of the G7 summit Mr Johnson dislikes the term ‘special relationship’ and has suggested a rebrand He suggested the US-UK … Read more

Cornish fishermen rebrand their catches to persuade UK customers to buy them

Cornish fisherman are to cast aside the names of two of their most common catches and rebrand them in a bid to lure in more customers. Local industry chiefs fear the names ‘spider crab’ and ‘megrim’ might be putting customers off. In a bid to drum up more UK business in the wake of Brexit, … Read more

Freeze meanz Heinz! Baked beans will be sold FROZEN as company looks to rebrand tinned snack’s image

Freeze meanz Heinz! Baked beans will be sold FROZEN as company looks to rebrand the tinned snack’s image Move is part of a plan to ‘liberate’ baked beans from their old-fashioned image Food giant will expand the product into new formats – including a frozen option  The push began with the launch of a microwaveable … Read more

UK Government slammed for proposed £7m Highways England rebrand

Highways England is being rebranded as National Highways in a £7 million Government-led move that has sparked outrage. The switch comes just five years after the government-owned company was renamed from Highways Agency on 1 April 2015 – a rebranding exercise that was completed not long ago. The timing of the decision has been heavily … Read more

Uncle Ben’s Rice becomes Ben’s Original as re-brand hopes to ‘put an end to racial injustices’

Uncle Ben’s Rice has been renamed Ben’s Original as its owner Mars announced a re-brand they hope will ‘help put an end to racial injustices’.  Critics had pointed out that white southerners once used ‘uncle’ as an honorific for older black slaves because they refused to call them ‘Mr’, and suggested the logo – which … Read more

It’s so emulsional! Paint firm vows to rebrand its range of pinks

It’s so emulsional! Paint firm vows to rebrand its range of pinks amid fears current names such as Dollface and Girly Girl are sexist Valspar will rename shades called Dollface, Sweet Angel, Girly Girl and Ladylike They will also scrap Shy Girl, Dolled Up, Faint of Heart and Dainty Delight The B&Q stockist are inviting … Read more