Coors Light wants to inspire sleepers to dream its commercial with audio and visual stimuli

Coors Light might not be able to show commercials during the Super Bowl, but the beer company has found a better and cheaper placed to play ads – in your dreams. The brand teamed up with dream expert Deirdre Barrett to create a ‘targeted dream incubation’ that uses specific audio and visual stimuli to induce … Read more

Homeless get Covid jabs as local GPs make rough sleepers a priority group for vaccinations

Homeless people will get Covid-19 jabs in the first scheme of its kind in the UK aimed at protecting rough sleepers and those living in shelters from the virus. Oldham Council and local GPs decided the town’s homeless people should be made a priority group to get the vaccine at the start of the rollout. … Read more

Coronavirus UK: Heathrow Airport houses 30 homeless sleepers

An 85-year-old former solider is one of around 30 homeless people sleeping at Heathrow Airport because their immigration status has left them unable to claim benefits – including emergency accommodation – during the coronavirus pandemic. Mike, who did not want to reveal his last name, told MailOnline he had been sleeping in Terminal 5 since … Read more

Hotels in London will offer 300 beds to rough sleepers for 12 weeks due to coronavirus 

Hotels in London will offer 300 beds to rough sleepers for 12 weeks to help protect them against coronavirus The mayor’s office is working with IHG to block book rooms at a discounted rate  Beds offered to vulnerable people already known to homelessness charities Rough sleepers are far less likely to be able to follow … Read more