‘Because I’m Worth It’ galvanised a generation of women to put themselves first
Some advertising slogans become iconic — ‘Just do it’, ‘Every little helps’, ‘Does exactly what it says on the tin’. In the world of beauty, there is none more so than L’Oréal’s ‘Because I’m worth it’. It’s a tagline that, since its inception 50 years ago, has been translated into more than 40 languages and … Read more