GMB’s ratings war continues in wake of Piers Morgan quitting
Good Morning Britain’s rating war continued yesterday as it recorded 840,000 viewers, having lost almost 40 per cent of its audience on Wednesday since Piers Morgan walked out. The ITV morning Thursday programme’s popularity did rise from the 800,000 watchers on Wednesday, which had been the lowest recorded by ratings service Overnights.TV over the previous four weeks. … Read more