marketing

Make them think it was their idea! Marketing expert explores the art of persuasion

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BUSINESS THE CATALYST   by Jonah Berger (Simon & Schuster £14.99, 288pp) You know those books you see piled up in WH Smith in mainline railway stations aimed at businessmen travelling to important meetings in Kettering or Daventry? Well, I’ve finally read one, and a very strange beast it is. Jonah Berger is a marketing professor … Read more

Investigation into Juul’s marketing practice launched by 39 US states

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A coalition of 39 states will look into the marketing and sales of vaping products by Juul Labs, including whether the company targeted youths and made misleading claims about nicotine content in its devices, officials announced Tuesday. Attorneys general from Connecticut, Florida, Nevada, Oregon and Texas said they will lead the multi-state investigation into San … Read more