Beyonce flaunts her curves in latex as she continues to push her new Ivy Park winter collection on social media
She’s been dropping images of her new Ivy Park x Adidas collection for days now.
And on Tuesday, Beyonce added more stunning pics to her Instagram as she promotes her winter-themed capsule that’s been dubbed Icy Park.
Her latest offering shows her modeling a brown latex bodysuit that’s been featured a lot on her social media posts.
She’s been dropping images of her new Ivy Park x Adidas collection for days now. And on Tuesday, Beyonce added more stunning pics to her Instagram as she promotes her winter-themed capsule that’s been dubbed Icy Park
In one picture from her photo shoot, she’s seen reclining on a white bed wearing the bodysuit and a pair of white trainers from the collection.
In another image, she pairs the same bodysuit with matching over-the-knee boots with stiletto heels.
She adds a brown hat and gigantic padded mittens.
Curvy: In one image, the pop star struck a pose while wearing a brown latex bodysuit with matching over-the-knee boots with stiletto heels, a brown hat and gigantic padded mittens
Icy Park hit select stores on Saturday and the pop star continues to be her own best commercial for it.
Queen B holds court while striking some poses for the shots that have the feel of a lineup of looks being prepped backstage at a runway show.
In an effort to spice up her marketing push, some of her promo ads feature Hailey Bieber, Gucci Mane, Laverne Cox, and even her daughter Blue Ivy – who she shares with Jay-Z.
Promo: Icy Park hit select stores on Saturday and Beyonce continues to be her own best commercial for it
Publicity campaign: Queen B holds court while striking some poses for the shots that have the feel of a lineup of looks being prepped backstage at a runway show
Warm: She brings a splash of color to the capsule with a plush blue overcoat with the Adidas logo on the back
Versatile: She also has plenty of white int he collection including a corset and jumpsuit
In an effort to spice up her marketing push, some of her promo ads feature Hailey Bieber, Gucci Mane, Laverne Cox, and even her daughter Blue Ivy – who she shares with Jay-Z.
Beyoncé founded Ivy Park clothing line in 2016, which she manages and operates through her management company, Parkwood Entertainment.
The hitmaker told Elle in a 2019 interview: ‘My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed.’
She also has made it a point to hire women to run the business, ‘not to be token voices in the company but to lead,’ she said.
Duo: Beyonce’s daughter Blue stole the show last week when she was featured in a promotional tweet wearing a child-sized version of her mom’c colorful ensemble