Asda has become the first UK supermarket with vegan-only aisles dedicated to plant-based products after sales rose 275 per cent.
Meat and dairy-free products were given two aisles – one for protein, sauces and condiments and another for snacks and treats.
The aisles were introduced across Asda’s 359 supermarkets nationwide this week after it was revealed 17 per cent of UK households are reducing their meat intake or following a plant-based diet.
Products on offer include an exclusive Asda own-brand range as well as brands such as Bosh, Galaxy, Mrs Crimbles and Vego.
Meat and dairy-free products were given two aisles – one for protein, sauces and condiments and another for snacks and treats (file image)
Asda created an own-brand lentil bowl and rice bowl for £1.50 each. Galaxy chocolate in mint and cookie crumble are just £2.50 until October 25.
Another Asda exclusive is a Bosh falafel mix (120g) for £1.99.
Meanwhile, Sainbury’s sells a falafel mix (120g) for £1.20 and a vegan Galaxy bar can be bought from Morrisons in flavours caramel and sea salt, orange and caramilised hazelnut for £3.
The aisles were introduced across Asda’s 359 supermarkets nationwide this week after it was revealed 17 per cent of UK households are reducing their meat intake or following a plant-based diet. Pictured, Asda’s vegan body butter is sold for £1.50
Premium Tamarind chutney is on sale for £1.00. Products on offer include an exclusive Asda own-brand range as well as brands such as Bosh, Galaxy, Mrs Crimbles and Vego
Asda’s buying manager Sarah Thornewill said: ‘We understand that customers want a quick and simple shopping experience. And this shouldn’t be restricted by dietary requirements.
‘By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.’
The products used to be spread across the store and it is hoped bringing them together in one place will make the lives of vegans easier. Vegan items on chilled and frozen aisles will remain where they are.
Another Asda exclusive is a Bosh falafel mix (120g) for £1.99. Meanwhile, Sainbury’s sells a falafel mix (120g) for £1.20 and a vegan Galaxy bar can be bought from Morrisons in flavours caramel and sea salt, orange and caramilised hazelnut for £3
Asda created an own-brand lentil bowl and rice bowl for £1.50 each. Galaxy chocolate in mint and cookie crumble are just £2.50 until October 25. Pictured, Galaxy orange
But vegan shoppers had a mixed reaction. Melody Moon said: ‘It is a good start.’ But another added: ‘I’d still check the ingredients. Staff haven’t a clue.’
One said: ‘Asda are introducing fully vegan aisles. Finally a supermarket with sense.’
Another wrote: ‘Asda adding a Vegan isle is V exciting no more hunting and looking around. Don’t understand why people are ragin about it.’
With searches for vegan lines up 275 per cent since 2019 on asda.com, some 104 new products will soon launch.
Other items currently available on Asda.com include NOMO Vegan & Free From Nut Free Hazelnut Choc Bar for £1.60 and Squeaky Bean Vegan Nuggets which can be ordered online for £2.50.
Which Asda stores have introduced vegan-only aisles?
Hull Hessle Road
Bridge of Dee Supercentre
Kingswood
Slough
Bournemouth
Dyce
Cwmbran
Bristol Whitchurch
South Woodham Ferrers
Brierley Hill
Waterlooville Supercentre
Chelmsford
Lower Earley
Cannock
Tonypandy
Eastgate Supercentre
Newtownards
Downpatrick
Stenhousemuir
Shaw
Highbridge
St Leonards on Sea
Langley Mill
Glenrothes
Pershore SM
Hayes
Hazel Grove SM
Kings Heath SM
Bangor Farrar Road SM
Newquay SM
Ystalyfera SM
Uttoxeter SM
Trafford Park Supercentre
Leicester
Sinfin
Tunstall
Bodmin
Haydon Supercentre
Eastlands Supercentre
Blackwood
Park Royal
Hereford
Castlepoint Supercentre
Rochdale
Coventry Supercentre
Shoeburyness
Derby Supercentre
High Wycombe
Shipley
Edinburgh Supercentre
Warrington
Harrogate
Watford Supercentre
Ipswich
Bedminster
Kingston on Thames SM
Great Bridge Supercentre
Hulme
Greenhithe
Govan
Small Heath
Llanelli
Yeovil
Wembley
Milton Keynes Supercentre
Walthamstow SM
Washington
Clevedon SM
Gillingham SM
Torquay SM
South Wootton
Fraserburgh SM
Newport IOW
Skelton SM
Quedgeley SM
Paignton SM
Hailsham SM
Barrhead SM
Barons Quay
Pyle SM
Ashford
Brighton Marina
Patchway Supercentre
Carterton SM
Weymouth
Elgin
Skelmersdale
Hyson Green
Pudsey Supercentre
Longsight
St Leonards
East Retford SM
Eastleigh Supercentre
Falkirk
Middleton Park
Tilehurst
St Helens
Rugby
Hounslow
Frome
Cape Hill
Edmonton
Feltham
Rawtenstall
Bolton
Cumbernauld
Queensferry Supercentre
Golborne
Ashton
Hinckley
Leigh
Dagenham
Wrexham
Barrow
Arrowe Park
Carcroft
Cardiff Bay
Gateshead Supercentre
Newton Mearns
St Austell
Gravesend
Pilsworth
Great Yarmouth
Radcliffe
Morley
Huddersfield
Chadderton
Wallington
Merthyr Tydfil
Grantham
Burgh Heath
Wolstanton
Blackpool
Tamworth Supercentre
Coatbridge
Plymouth
Scunthorpe
Dundee Kirkton
Livingston Supercentre
Peterlee
Hull Bilton
Canterbury
Blantyre
Chapeltown
Crewe
Maryhill
Burnley
Farnworth
Newark
Wythenshaw
Brynmawr
Canford Heath SM
Folkestone
Abbey Park
Peterhead SM
Burnden Park
Hull Mount Pleasant
Aberdeen Beach
Pembroke Dock SM
Worcester
Halesowen
Ipswich Stoke Park
Bridgend
Coleraine
Dundonald
Omagh
Antrim – New Store
Inverness
Leckwith Road
Melksham
Birkenhead
Larne
Chorley
West Dundee
Birmingham Barnes Hill
South Norwich
West Bradford
Barnstaple
Chaucer Road Sheffield
Forfar
Cheltenham
Byker
Barry
Portadown
Straiton
Harwich SM
Clacton on Sea
Belvedere
Swinton
Swansea
Lincoln
Bradford – Rooley Lane
Cambridge
Dewsbury
Dumbarton
Hyde
Sefton Park
Stevenage Supercentre
Portsmouth
Southport
Bishop Auckland
Aberdare
Bexley Heath
Harpurhey
Rhyl
Lancaster
Middlesbrough
Wigan Supercentre
Stafford
Longwell Green
Gloucester
Totton
Norwich
Wakefield
Isle of Dogs
Charlton
Cardiff Supercentre
Grimsby Supercentre
Corby
Stockport
Accrington
Colindale
Fulwood
Portlethen
Sunderland
Boldon Supercentre
Carlisle
Aintree
Hunts Cross
Brighton Hollingbury
Kirkcaldy
Robroyston
Horwich
Bloxwich
Wisbech
Leyton Mills
Swanley
Leamington Spa
Pentwyn
Dunstable
Chesser
Mansfield
Clayton Green
Fareham
Weston-Super-Mare
Havant Supercentre
Clydebank
Barnsley
Queslett
Falmouth
Toryglen
Benton
Colchester
Sheffield Supercentre
Crawley
Kilmarnock
York
Chatham
Donnington Wood
Broadstairs
Darlaston
Barking
Bristol Filton
Ferring
Gillingham Pier
Leicester Abbey Lane
Woking Albert Drive
Redditch
Chester Greyhound
South Ruislip
Cramlington
West Bridgford Supercentre
Hartlepool
Bishopbriggs
Bromsgrove
Bury
Westbrook
Hamilton
Wheatley
Dunfermline
Dundee Milton
Newport
Runcorn
Winsford
Eastbourne
Roehampton
Bromborough
Gosforth
Killingbeck
Blackburn
Clapham
Farnborough
Kendal
Walton
Perry Barr
Linwood
Colne
Wolverhampton
Sittingbourne
Tipton
Doncaster
Blyth
Basingstoke
Perth
Taunton Supercentre
Dudley
Long Eaton
Luton
Minworth Supercentre
Oadby
Parkhead Forge
Peterborough
Spennymoor
Stanley
Stowmarket
Sutton in Ashfield
Thornaby
Birchwood
Stockton
Ashington
Ballyclare
Altrincham
Thurmaston
Lowestoft
Rushden
Fleetwood
Harlow
Newton Abbott
Romford
Ayr
Widnes
Halifax
Poole
Bootle
Huyton Supercentre
Grangemouth
Keighley
Leith
Old Kent Road
Galashiels
Llandudno
Shirley
Chelmsley Wood
Ellesmere Port Supercentre
Glasshoughton
South Shields
Boston
Bearsden
Motherwell
Enniskillen
Strabane
Caerphilly
Southgate Circus
Beckton
Reddish
Lewisham SM
Liscard
Swindon
Trowbridge
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