Gemma Collins showcases her curves in a bandeau one-piece as she launches her own swimwear brand

She always catches the eye with her glamorous and glitzy ensembles

And Gemma Collins exuded confidence in a chic bandeau swimming costume on Friday as she announced the launch of her own swimwear line in Spring. 

The former TOWIE sensation, 39, shared the stunning throwback snap to her Instagram account as she celebrated her new business venture and declared every body as ‘BEAUTIFUL.’ 

Her sun-kissed glow contrasted against her stylish white one-piece and bright blonde tresses. 

Gemma framed her visage with reflective shades as she posed on the shore-front and captioned the image: ‘I’m so excited for my holiday and to get some winter sun.

‘But I am more EXCITED to tell you that I am launching my own swimwear collection for all you beautiful girls which will launch spring time it’s absolutely incredible.

‘EVERYONE is BODY BEAUTIFUL’. 

Gemma intends on creating a swimwear line for all shapes and sizes, after battling her own body insecurities in the past. 

In an exclusive interview with MailOnline, the Essex diva said she has always ‘hid behind’ the GC as a way of coping, after being branded ‘the fat one’ by cruel trolls when she first joined TOWIE.

After years in the spotlight, Gemma has decided she’s finally ready to step out from behind the caricature she created of herself and give up the ‘razzle-dazzle’ of fame.   

She revealed: ‘I am hanging up the GC next year. She is going on ice, not full time but I turn 40 in January and I am very confident in myself now as a woman.  

‘I have made my own success through hard work and no one can take that away from me. I did it against a lot of adversity – from when I first stepped on TOWIE, the trolling, the “she’s the fat one” “she’s this, she’s that.”

‘But to be honest, this fat girl has not done badly for herself. I have always hid behind the GC because of my insecurities and not being good enough or confident to be Gemma Collins. But now, since the pandemic, I am totally at peace with myself.’ 

Gemma came to the realisation she was ready to fully embrace her true self after recognising the success she has achieved over the years, and seeing the impact Princess Diana made while watching Netflix series The Crown.  

‘I have been watching The Crown recently and Princess Diana,’ she added. ‘I know she was a princess and I’m not, I’m a Romford girl, but she has done some amazing projects. 

‘There are still some countries that don’t have water, what’s that all about? I want to concentrate on that side of things, more things that are important and less of the razzle-dazzle.’