Brian Baumgartner may not be the most high-profile celebrity recording custom content on Cameo, but he’s the most successful.
Cameo CEO Steven Galanis revealed Monday on Kara Swisher’s New York Times podcast that the 48-year-old Office star had earned over $1 million on the service in 2020, more than any other celebrity using it.
Baumgartner became a fan favorite on The Office over nine seasons and 201 episodes by playing the bumbling account Kevin Malone.
Making bank: Brian Baumgartner, 48, is the most successful celebrity on Cameo for 2020, the service’s CEO Steven Galanis revealed on Kara Swisher’s New York Times podcast on Monday; seen in February
‘The person that did the most in revenue this year is Brian Baumgartner who is Kevin from The Office,’ Galal told Swisher on her podcast.
‘He’ll do over $1 million this year in bookings,’ he continued, adding that Baumgartner’s quality content made him a consistently popular celebrity on Cameo.
‘He really takes a lot of pride in his craftsmanship of the videos,’ Galal said. ‘And I do think the quality of the Cameo is something that is really important to people. And he just is somebody that really takes it seriously and does a great job.’
Cameo is an online service that allows customers to find celebrities of various mediums and levels of fame to record personalized videos or even to engage in private messaging — for a fee.
Big earner: ‘He’ll do over $1 million this year in bookings,’ Galanis said, adding that Baumgartner’s quality content made him a consistently popular celebrity on Cameo; seen on The Office with Leslie David
Hilarious role: Baumgartner became a fan favorite on The Office over nine seasons and 201 episodes by playing the bumbling account Kevin Malone; still from The Office
Baumgartner currently has a full five-star rating from users and typically charges $195 per video for individuals, though the fee is higher for business or corporate events.
‘He’s reliable,’ Galal continued. ‘He turns them around quickly. And the content is really funny.’
The comic actor has a sample of videos he has recorded for fans on his Cameo page to get a feel for his content.
Cameo gets around 25 percent of what users pay for videos, and Galal said the service is best at attracting celebrities ‘who are more famous than rich.’
Pricey: Baumgartner currently has a full five-star rating from users and typically charges $195 per video for individuals, though the fee is higher for business or corporate events; seen in 2018
Big investment: Caitlyn Jenner is the most expensive celebrity on Cameo, as her videos cost a whopping $2,500 for a short greeting that can be less than a minute long; seen in February
Caitlyn Jenner is the most expensive celebrity on Cameo, as her videos cost a whopping $2,500 for a short greeting that can be less than a minute long.
Cult figures can charge less than $100, however.
Although one would assume the most famous celebrities would be most in demand, Galal revealed that the most requested person is the YouTube vlogger David Dobrik, who so far is not on the platform.
Deep dive: Baumgartner is hosting and executive producing An Oral History Of The Office podcast, featuring interviews with his costars Steve Carell, John Krasinski, Rainn Wilson and Jenna Fischer, among others; still from The Office
When Baumgartner isn’t recording videos for his fans, he’s an a popular guests star on multiple television shows, including Adventure Time, Law & Order: SVU, Chicago Fire and The Goldbergs, among many others.
His highest-profile film role was in 2007’s License To Wed, in which he starred with his Office costar John Krasinski, as well as Mandy Moore and the late Robin Williams.
Most recently, Baumgartner is hosting and executive producing An Oral History Of The Office podcast, which will include interviews with his old costars Steve Carell, Krasinski, Rainn Wilson and Jenna Fischer, among others.