She is a pop star known for her edgy sense of style and show-stopping ensembles.
And Rita Ora has brought her love of fashion into her latest project as she has been unveiled as the ‘Queen of JD’ in the brand’s new Christmas campaign.
The Your Song hitmaker, 29, kept it casual in a range of sporty ensembles for JD Sports’ festive promotion, in which she stars alongside the likes of Maya Jama, 26, and Anthony Joshua, 31.
It’s Christmas! Rita Ora has brought her love of fashion into her latest project as she has been unveiled as the ‘Queen of JD’ in the brand’s new Christmas campaign
The singer looked effortlessly chic sporting a monochrome Adidas jumper, bringing her own unique touch of glamour to the cosy outfits.
Rita let her long golden tresses flow in loose waves and opted for bronzed make-up to boost her monochrome outfits.
The sporting retailer have swapped in glamorous festive ensembles for comfortable ‘athleisure’ attires this year as the UK prepares for a more low-key Christmas amid the Covid crisis.
Speaking about the campaign, Rita said she hopes to show people who will be celebrating the festive season at home that they ‘can still look glamorous’.
Athleisure: The Your Song hitmaker, 29, kept it casual in a range of sporty ensembles for JD Sports’ promotional clip, donning a stylish monochrome Adidas jumper
Famous faces: Maya Jama sported a short dark fringe while she flaunted her toned figure in a cropped Adidas hoodie
She continued: ‘I’m obsessed with trainers and streetwear and I’ve shopped in JD ever since I was a kid, so to star in their Christmas campaign and be crowned the Queen of JD is a big deal for me – I can’t wait to see the new campaign on TV!
‘I hope everyone can take some style inspiration from our comfy Christmas looks this year and see that even if you’re at home, you can still look glamorous and add some festive sparkle to the season.’
Rita is just one of the famous faces featuring in festive campaign, with presenter Maya Jama and professional boxer Anthony Joshua also starring in the TV advert.
The radio host , 26, sported a short dark fringe while flaunting her toned figure in a cropped Adidas black and pink hoodie.
Festive: JD ambassador Anthony, 31, said he hopes the project will ‘spread a bit of magic’, as Christmas this year could be ‘a different one’ due to the Covid pandemic
Sporty: Rita is just one of the famous faces featuring in festive campaign, with music sensations Mabel (pictured) and AJ Tracey also starring in the festive TV advert
Music sensations Mabel, AJ Tracey, Aitch and WizKid and Liverpool footballer Virgil Van Dijk are also featuring in JD’s urban winter wonderland, showcasing the retailer’s stylish Christmas looks.
JD ambassador Anthony, 31, said he hopes the project will ‘spread a bit of magic’, as Christmas this year could be ‘a different one’ due to current Covid safety guidelines.
He explained: ‘When I was a kid, Christmas was all about getting that one pair of trainers that I’d been dreaming about, so this campaign hits home for me and I’m thankful to be part of something that spreads a bit of magic this year.
‘This Christmas is going to be a different one but I hope that it can be just as special for everyone!’
Keep it casual: Rapper Aitch (left) and Liverpool footballer Virgil Van Dijk (right) are also featuring in JD’s urban winter wonderland, showcasing the retailer’s stylish Christmas looks
Stylish: Other big names that are helping to spread the festive spirit for JD Sports this year include Michael Dapaah and supermodel Leomie Anderson (pictured)
England’s second national lockdown came into force last Thursday and is set to continue until at least December 2.
Despite the plan to lift lockdown at the start of next month, it is still not currently known what restrictions will be in force across the Christmas period.
Other big names that are helping to spread the festive spirit for JD Sports this year include Michael Dapaah, Leomie Anderson, Sam Kerr and Tom Davies.
Cosy: JD Sports have swapped in glamorous festive ensembles for comfortable ‘athleisure’ attires (pictured, AJ Tracey) as the UK prepares for a low-key Christmas amid the Covid crisis
Winter wonderland: Australian soccer player Sam Kerr and Everton’s central midfielder Tom Davies are also starring in the Christmas campaign for JD Sports (pictured)