Elon Musk launches $250 a bottle Tesla tequila and sells out within hours
- Musk joked about bringing out a line of Tequila on April’s Fool Day in 2018
- ‘Teslaquila’ was made available on the Tesla website for $250 per bottle
- The drink, which has now sold out, was limited to just two bottles per customer
Elon Musk has launched a $250 bottle of Tesla tequila which sold out within hours of its launch.
Musk first mentioned a line of Tequila on April Fool’s Day in 2018, when he posted a picture on Twitter of himself posing with a cardboard sign which said ‘Bankwupt!.
The picture was accompanied by a caption saying Musk was found surrounded by ‘Teslaquilla bottles’.
Months later, he posted a ‘visual approximation’ of what Teslaquila would look like, announcing that it was ‘coming soon’.
The alcohol of Musk’s fictional demise, ‘Teslaquila’, is now up for sale on the Tesla website for $250 a bottle.
Pictured: Teslaquila, which comes in a bottle shaped like Tesla’s logo, was on sale for $250 a bottle
The drink, which is limited to two bottles per customer, comes housed in a bottle shaped like a lightning bolt – the car company’s logo.
Tesla has advertised the liquor as ‘premium 100% de agave tequila añejo aged in French oak barrels,’ and claims it has ‘a dry fruit and light vanilla nose with a balanced cinnamon pepper finish.’
The product was sold out within hours and people have already begun reselling the liquor for as much as $999.
Musk first mentioned a line of Tequila on April Fool’s Day in 2018, after posting a picture on Twitter of himself posing with a cardboard sign which said ‘Bankwupt!
Months later, he posted a ‘visual approximation’ of what Teslaquila would look like, announcing that it was ‘coming soon’
Earlier this week, Musk announced that Tesla was about a month away from bankruptcy between 2017 and 2019.
The financial difficulties came when the company struggled to ramp up production of its Model 3 electric car between 2017 and 2019.
Musk had publicly lamented the ‘productions & logistics hell’ that accompanied the ramp-up but had never before detailed how little slack remained for the iconic electric car manufacturer, reported CNBC.