What a Snooze! The Bachelorette reveals the show is sponsored by a mattress retailer in promo photo – after coming under fire for blatant ice cream product placement
The Bachelorette has raised eyebrows for an unusual product endorsement.
In a promotional picture posted to the 10 Play website, depicts the cast of male suitors with their two Bachelorettes smiling in the centre.
Looking closely, in the right hand corner is a logo for Snooze – a mattress and bed retailer.
For sale: The Bachelorette has raised eyebrows for an unusual product endorsement. In a promotional picture posted to the 10 Play website, depicts the cast of male suitors with their two Bachelorettes smiling in the centre
It reads: ‘Bought to you by Snooze’ indicating the brand is a sponsor of the reality show.
It’s not the first time that the show has engaged in some interesting advertising.
Last month, viewers were quick notice a not-so-subtle use of product placement as the cast enjoyed an ice cream product.
What a snooze: Looking closely, in the right hand corner is a logo for Snooze
Comfortable! Snooze is a bed and mattress retailer. Pictured: One of their products
At the beginning of the episode, a handful of the remaining ladies vying to win Locky Gilbert’s heart were spotted by a table with a plate full of Magnum ice-creams.
At one point one of Locky’s suitors is heard saying, ‘Alright. I’m having an ice cream,’ before walking over to the bowl to help herself.
It was enough to drive the Twitterverse nuts, with fans slamming the show for the shameless in-your-face ad.
‘Obvious much?’ Last month, viewers were quick notice a not-so-subtle use of product placement as the cast enjoyed an ice cream product. Pictured L-R: Bec Cvilikas, Izzy Sharman-Firth and Kaitlyn Hoppe (right)
Fancy that! ‘Gotta make sure the camera takes a LONG, LINGERING shot… of that obvious Magnum ice cream product placement,’ one fan tweeted
‘Gotta make sure the camera takes a LONG, LINGERING shot… of that obvious Magnum ice cream product placement,’ one fan tweeted.
‘Also, it’s a very sizable cheese platter. And is that a magnum of champers?’ a second wrote.
In the following commercial break, a voice over was heard thanking the show’s sponsor, Magnum.
Earlier in the season The Bachelor featured shameless plugs for ready-made meal company, YouFoodz, and Bonds undies.
On brand: Earlier in the season The Bachelor featured shameless plugs for ready-made meal company, YouFoodz, and Bonds undies
Hungry: One of the girls was seen putting a YouFoodz container in the microwave