‘This will be an unrivalled experience’ The Rolling Stones announce launch of flagship store on London’s Carnaby Street
- RS No. 9 Carnaby will be based in the iconic Carnaby Street in London’s Soho district and will open its doors on September 9
- Carnaby Street has been synonymous with British music and fashion culture since the Sixties
- The Rolling Stones said: ‘Soho has always encapsulated Rock ‘n’ Roll so Carnaby Street was the perfect spot for our own store.
- ‘We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy’
- The Stones – formed in 1962 – are one of the most successful bands of all time, with estimated record sales of 240million
They are among the world’s most iconic bands, who redefined rock ‘n’ roll.
And the Rolling Stones have announced they will launch a flagship store next month which will sell branded merchandise reflecting their six-decade career in the music industry.
RS No. 9 Carnaby will be based in the iconic Carnaby Street in London’s Soho district and will open its doors on September 9.
You can always get what you want! The Rolling Stones have announced they will launch a flagship store next month which will sell branded merchandise reflecting their six-decade career in the music industry
Carnaby Street has been synonymous with British music and fashion culture since the Sixties, and the store will be home to exclusive new fashion and merchandise.
The Rolling Stones – comprised of Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts – said: ‘Soho has always encapsulated Rock ‘n’ Roll so Carnaby Street was the perfect spot for our own store.
‘We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.’
The shop was jointly curated by The Rolling Stones and Bravado, Universal Music Group’s merchandise and brand management company.
Coming soon: RS No. 9 Carnaby will be based in the iconic Carnaby Street in London’s Soho district and will open its doors on September 9
Bravado CEO Mat Vlasic said: ‘With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy.
‘RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands.
‘It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.’
The flagship store will include men’s, women’s and children’s fashion and accessories.
A special glassware developed in collaboration with Baccarat and engraved with the Rolling Stone’s iconic tongue symbol will also be offer.
Icons: The Rolling Stones – comprised of Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts – said: ‘Soho has always encapsulated Rock ‘n’ Roll so Carnaby Street was the perfect spot for our own store’
Merch: The flagship store will include men’s, women’s and children’s fashion and accessories
Looking forward: Frontman Mick Jagger couldn’t contain his excitement ahead of the launch
RS No. 9 Carnaby also feature chairs and scarves from The Soloist, and raincoats and hats from Swedish raincoat brand Stutterheim.
The band’s legendary catalogue of album and singles – including the remastered Goats Head Soup album and Scarlet single – will play through Bowers & Wilkins speakers in the store.
The shop is decorated in the band’s signature black and red, with a glass floor adorned with lyrics and the fitting rooms decked out with album artwork.
The store will also boast a collection celebrating the colour of the Stone’s logo, with the official colour devised by Pantone.
In April, the Stones released their first original music since 2012, the reggae-tinged single Living In A Ghost Town, which they worked on last year and completed whilst in isolation amid the global health crisis.
The song became the band’s first number one on the US iTunes chart.
The Stones – formed in 1962 – are one of the most successful bands of all time, with estimated record sales of 240million.
Their 2005-2007 A Bigger Bang Tour and the ongoing No Filter tour which began in 2017 are in the top 10 highest grossing concert tours of all time.
Rock on: The Stones – formed in 1962 – are one of the most successful bands of all time, with estimated record sales of 240million (pictured 1973)