Holly Willoughby has reportedly quit the showbiz agency that she shares with This Morning co-star Phillip Schofield.
The presenter, 39, is said to have made plans to manage herself within an all-female team, after leaving the agency after 13 years.
The Sun reports that the star made the huge career decision after the coronavirus lockdown gave her time to reflect on her future.
Moving on: Holly Willoughby has reportedly quit the showbiz agency that she shares with This Morning co-star Phillip Schofield
Holly is said to have quit the company YMU, who were previously known as James Grant, and has a number of big name stars on the books.
Other famous famous faces represented include Ant and Dec, Graham Norton and Claudia Winkleman.
A source told the publication: ‘Lockdown has given her time to reflect and think about her future. In many ways, it has become the perfect opportunity to start afresh and it was just time for a change.
‘She is really excited about managing herself and having more say over decisions on a day-to-day basis.
Going it alone: The presenter, 39, is said to have made plans to manage herself within an all-female team, after leaving the agency after 13 years
‘She has always had such incredible business sense and is proud to be a working mum and career woman.’
The insider went on to say that Holly’s career decision was the ‘logical next step’ after she hoped to develop a ‘better work-life balance.’
It is said that Holly’s career will be controlled by her new company Roxy Management, where she be joined by a female team consisting of a personal assistant, accountant and publicist.
MailOnline have contacted representatives of Holly for comment.
Holly’s latest career choice comes just months after she announced that she was quitting Celebrity Juice after 12 years.
Big decision: The Sun reports that the star made the huge career decision after the coronavirus lockdown gave her time to reflect on her future
She confirmed the news in May with a heartfelt Instagram post in which she insisted she only had happy memories from her time alongside Lemon, the alter-ego of comedian Leigh Francis.
Sharing a montage of images, she wrote: ‘Thank you @celebjuiceofficial for 12 years of fantastic chaos… I can’t quite believe what we’ve done and how quick that time has gone. Thank you to you all for watching..we’ve always had the loudest and best audiences.
‘Also a huge thank you to @itv2 for believing in the show in the first place and for all of your support…Over the years the production team has changed, however to anyone lucky enough to have worked on the show, they will know that we really do have the best time, it’s never felt like work and always been to me like a night out…
Dream team: Holly will no longer be part of the agency she shares with co-star and pal Phillip, 58
‘Thank you for all your ingenious ideas and hard work… all good things must come to an end and nothing lasts forever… It’s time for me to hand over my team captain seat to some lucky lucky person… whoever that is, know you are about to get one of the best jobs in telly working with one of comedies finest…’
Thanking Francis, who launched the show as his notorious alter-ego alongside Holly and the now departed Fearne Cotton in 2008, she added: ‘@keithlemon… Where to begin… I remember starting this journey with you and saying ‘I think this might work’… my goodness me it did… three friends, you me and @fearnecotton.
‘… and that is what is at the heart of it.. friendship… I love the bones of you Lemon! Thank you for making me laugh for twelve years… I’ll be back as a guest and just to make sure someone is keeping you in check…
Parting ways: Holly is said to have quit the company YMU, who were previously known as James Grant, and has a number of big name stars on the books
‘if I don’t see you through a week or next week or the week after… know you are always in my heart.’
Insiders say the decision comes as a blow to programming chiefs, who have long relied on her star quality to attract viewers.
Although Holly had worked in television for several years before Celebrity Juice, landing the role on the show in 2008 helped make her TV hot property.
Time out: : ‘Lockdown has given her time to reflect and think about her future. In many ways, it has become the perfect opportunity to start afresh and it was just time for a change’
A friend of Holly’s told The Mail on Sunday: ‘She absolutely loves being on the show, she has loved it but she felt it was time now.
‘She wants to spend more time with her family, filming Celebrity Juice takes up an evening that she could be spending with her family.
‘She is, after all, one of the busiest women in showbiz.’
As well as Dancing On Ice and This Morning, Holly has appeared on a number of big name shows over her career including Dancing On Ice, The Voice UK, The Extra Factor and I’m A Celebrity.
In charge: ‘She is really excited about managing herself and having more say over decisions on a day-to-day basis’
Changes: Holly’s latest career choice comes just months after she announced that she was quitting Celebrity Juice after 12 years