Why does Pip Edwards always pose with her nose up?

Why does Pip Edwards always pose with her nose up? The compelling theory behind the P.E Nation designer’s signature Instagram angle

She’s known for her trend-setting activewear line P.E. Nation. 

But it seems Pip Edwards, 40, also knows a thing or two about trend-setting on social media, as the designer has developed her own trademark Instagram pose in recent years. 

Eagle-eyed fans have noticed that Pip is almost exclusively photographed from a low angle, with her head tilted back and her nose pointed upwards. 

Why does Pip Edwards, 40, always pose with her nose up? The compelling theory behind P.E. Nation designer’s favourite angle on Instagram

Pip almost always poses with her legs astride, while her arms are often placed in a dynamic position.  

As for her facial expression, Pip is rarely pictured without her signature coy smile. 

Low-angle photography is popular within the fashion world as it can make the subject’s legs appear longer and their chin seem more defined. 

Trademark pose: Pip almost always poses with her legs astride, while her arms are often placed in a dynamic position

Trademark pose: Pip almost always poses with her legs astride, while her arms are often placed in a dynamic position

The extreme camera distortion can also hide less attractive parts of a model’s body, such as the top of the nose, the forehead and the hairline.  

Speaking to StyleCaster, professional model Shannon Thaler explained: ‘When taking a full-body pic, I like to have the camera [person] hold the camera just below eye-level. A pic aimed ever-so-slightly upward makes for long lines—Hello, legs!’ 

Given that Pip’s brand sells activewear leggings, it’s no surprise she’s a fan of displaying her pins from the best angle possible on Instagram.  

Pins aplenty! Low-angle photography is popular within the fashion world as it can make the subject's legs appear longer and their chin seem more defined

Pins aplenty! Low-angle photography is popular within the fashion world as it can make the subject’s legs appear longer and their chin seem more defined

Her own best spokesmodel! Given that Pip's brand sells activewear leggings, it's no surprise she's a fan of displaying her pins from the best angle possible on Instagram

Her own best spokesmodel! Given that Pip’s brand sells activewear leggings, it’s no surprise she’s a fan of displaying her pins from the best angle possible on Instagram

There are also scientifically-proven benefits of taking photos at a low angle. 

According to a recent study by Nastasia Makhanova and her team at Florida State University, people often select certain camera angles when posing for photos to change the way they are perceived by others. 

‘As do members of other social species, people use relative physical position to manage social impressions,’ the study reads. 

Psychology: Low angle shots can make a subject appear stronger, bolder and more authoritative

Psychology: Low angle shots can make a subject appear stronger, bolder and more authoritative 

Low angle shots can make a subject appear stronger, bolder and more authoritative. 

By lifting their chin up, the subject appears to ‘look down through their nose’ at someone, therefore creating the impression that they are superior to the viewer. 

Pip’s famous coy smile also helps to suggest this notion of fearlessness.  

Superior look: By lifting their chin up, the subject appears to 'look down through their nose' at someone, therefore creating the impression that they are superior to the viewer

Superior look: By lifting their chin up, the subject appears to ‘look down through their nose’ at someone, therefore creating the impression that they are superior to the viewer