Big Brother’s Kieran Davidson wears ‘clickbait’ hoodie as he emerges to buy cleaning supplies

He’s been dubbed the ‘mastermind’ of Big Brother Australia, after pulling off a number of manipulative stunts this season.  

And Kieran Davidson, 21, appeared to poke fun at his controversial antics by wearing a hoodie emblazoned with the word ‘clickbait’ on Tuesday. 

The YouTuber was spotted wandering the aisle of an Adelaide supermarket in search of cleaning supplies. 

Opting for comfort over style, Kieran matched his oversized yellow hoodie with grey trousers and a pair of black-and-white sneakers.

He was seen picking up several cleaning items, including paper towels and anti-mould spray, before heading to the check-out. 

While it’s common for celebrities to be hounded by fans in public, Kieran managed to keep a low profile throughout the casual outing. 

After leaving the supermarket, he was seen staring down at his phone while power-walking down the sidewalk.  

Kieran made no secret of his plans to use manipulation, deceit and pot-stirring to win Big Brother this season. 

He was nominated for eviction in the first two episodes, but worked hard to stay out of the firing line from episode three onward. 

On Monday’s episode, troublemaker Kieran tried to gain an advantage by purposely creating a feud in the house.

He did so by spreading the lie that newcomer Danni Keogh thought Garth Saville was ‘a bit of a snake’.   

While Kieran admitted it was a risky decision, he wanted to make sure the focus was far away from him when it came to nominations. 

This simple strategic move created a ripple effect in the house, and resulted in Danni being evicted.