Snoop Dogg has raked in £5.3million from his appearance in the new Just Eat advert
Snoop Dogg has banked more than £5million from his appearance in Just Eat’s new advert.
The rapper, 48, is the face of the takeaway delivery service’s new campaign and recorded a new song for the company.
The star gives the jingle ‘Did somebody say Just Eat’ a new twist in the popular advert.
Big money: Snoop Dogg has made more than £5 million for his appearance in the new Just Eat advert
It has been seen nearly 7 million times on YouTube and a music insider told The Sun that the rapper has earned £5.3million from the deal.
The source said: ‘It’s easy money and the adverts have proved a hit with audiences.
‘Snoop is a legendary character so the negotiation took time and plenty of cash.
Lucrative: The rapper wrote a song for the new campaign and jokes he is ‘sick’ of the company’s jingle
‘But having him on board has not only driven sales, it’s given the brand a massive boost.’
The music insider said the song has proved very popular on social media and is the company’s most successful advert.
The campaign will now be rolled out across Europe and Australia and bosses are considering taking it to North America.
The advert shows Snoop saying he was ‘sick’ of the current Just Eat jingle and decided to make his own tune.
He then raps about the various takeaways he could order, saying ‘Hungry Dogg’s gotta eat.’
Snoop is said to be worth more than £100 million and also has deals with Burger King and Dunkin’ Donuts.
Top earner: Snoop is said to be worth more than £100 million and also has deals with Burger King and Dunkin’ Donuts