Mattel honors COVID-19 frontline staff with doctors, nurses, EMTs, delivery drivers and grocery store workers action figures which will raise funds to buy PPE for first responders
- Toy maker Mattel launched a ‘Thank You Heroes’ line of 16 new action figures honoring workers on the frontlines during the coronavirus pandemic
- The toys, being sold under the company’s Fisher-Price brand, includes doctors, nurses, EMTs and delivery drivers in various genders and skin colors
- Matell, known for Barbie and Hot Wheels, began selling the figures this week for $20 each, pledging to donate $15 from the sales
- First Responders First will receive the proceeds to pay for essential supplies, equipment and resources for frontline workers during the outbreak.
- Fisher-Price also offers a five-character Little People set version of the figure complete for $20, that includes a grocery store worker
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Toy maker Mattel launched a new toy line this week honoring workers on the front lines of the coronavirus pandemic.
The company, through its Fisher-Price brand began selling a ‘Thank You Heroes’ line of 16 new action figures.
The line includes nurses, doctors, EMTs delivery drivers in various genders and skin colors.
Toy maker Mattel launched a new toy line this week, ‘Thank You Heroes,’ honoring workers on the front lines of the coronavirus pandemic. Pictured are figures from the nurses collection
‘From medical care to emotional support – nurses are heroes with heart,’ says Mattel in promoting its new nurse collection action figures. Health care workers are pictured outside New York’s NYU Langone Health hospital this week
Pictured are figures from the doctors collection from Mattel’s new ‘Thank You Heroes’ toy line
Doctors stand outside an emergency room in Manhattan this week. ‘Always putting their patients first, doctors are heroes who don’t just save the day – they save lives,’ says Mattel in promoting its doctors collection action figures
The ‘Thank You Heroes’ toy line emergency medical technicians collection is pictured
An EMT worker cleans and disinfects a gurney after transporting patients in New York this week. ‘EMTs are the heroes who are first on the scene in an emergency, doing everything they can to help,’ says Mattel in promoting its emergency medical technicians collection
Mattel’s ‘Thank You Heroes’ line also features a delivery drivers collection (pictured)
A delivery driver for Whole Foods sorts through his deliveries in Dublin, California. ‘Going the extra mile to bring people what they need, these heroes always deliver,’ says Mattel in promoting its delivery drivers collection
Mattel, known for its iconic Barbie doll and Hot Wheels cars, sells each figure for $20 and pledges to donate $15 from the proceeds to First Responders First, a fund established to help pay for personal protective equipment, or PPE and other ‘essential supplies,’ needed by frontline workers during the outbreak.
First Responders First also will cover the cost of accommodations, child care, food, mental health support and other resources for protecting frontline healthcare workers and their patients.
Fisher-Price also offers a five-character Little People set version of the figures complete for $20 that includes a grocery store worker.
The toys are scheduled for shipment to consumers by December 31.
So far, there have been 1,050,794 cases in the US of the coronavirus, which has been blamed for 60,481 dearths.
Mattel’s website for the new toys invites consumers to ‘Say thank you. Make a hero smile. #PlayItForward.’
Fisher-Price also offers a five-character Little People set version of the first responders (pictured), also for $20. Mattel pledges to send $15 from each sale of the new toy line to support First Responders First for essential supplies, equipment and resources
The First Responders First fund, which is to benefit from sales of the toy line was started last month by the Harvard T.H. Chan School of Public Health; Thrive Global, a firm founded by Arianna Huffington that makes behavior change technology and media to support individuals struggling with stress and burnout; and the CAA Foundation, the philanthropic arm of talent firm the Creative Arts Agency.
Mattel’s Fisher-Price ‘is an iconic brand and the products speak to something deep inside of us,’ Huffington, who also co-founded Huffington Post told USA TODAY.
‘It’s wonderful to see that connection bringing joy to the children but also giving all of us one more way to honor (the frontline responders). I don’t think we can have enough ways to honor them.’