Seven’s ruff investment: Rebel Wilson’s Pooch Perfect has lost 58 per cent of its audience since the premiere as the show continues to lose viewers
Channel Seven took a huge gamble tapping homegrown Hollywood talent Rebel Wilson to host its new dog grooming show, Pooch Perfect.
But since the season premiere in late February, the program has lost 58 per cent of its viewers, dropping to all-time low on Thursday.
Pooch Perfect’s most recent episode drew in just 259,000 metro viewers while its premiere episode had 624,000.
Channel Seven’s ruff investment: Rebel Wilson’s (pictured) Pooch Perfect has lost 58 per cent of its audience since the season premiere as the show continues to bleed viewers
It is not known how much Channel Seven paid Rebel to appear on the show, but with a net worth of $16million, she would not have come cheap.
The network appears to have already lost some faith in Pooch Perfect, having moved it from the prime time 7:30pm slot to the 8:30pm slot on Thursday.
Rebel’s show came dead last in its 8.30pm time slot, beaten by Channel 10’s Gogglebox (759,000), a Nine News COVID-19 special (330,000) and Grand Designs Australia on ABC (309,000).
Decline: Pooch Perfect’s most recent episode drew in just 259,000 metro viewers while its premiere episode had 624,000. Pictured: Rebel with judges Amber Lewin and Colin Taylor
House Rules: High Stakes replaced Pooch Perfect in the more competitive 7:30pm time slot, drawing in 459,000 viewers.
But once Pooch Perfect began airing, 200,00 tuned out to get their entertainment elsewhere.
On Thursday, the dog grooming reality competition will return to its 7:30pm time slot as House Rules moves to a Sunday-to-Wednesday rotation.
An expensive gamble: It is not known how much Channel Seven paid Rebel to appear on the show, but with a net worth of $16million, she would not have come cheap
This week’s episode of Pooch Perfect will be the eighth and final episode of the season, and will go up against Channel 10’s MasterChef, Accidental Heroes on Channel Nine and ABC current affairs program 7:30.
But given the show’s dismal ratings, the prospect of Pooch Perfect returning for a second season does not look promising.
Critical reception has also not been kind, with a three out of 10 rating on IMDb.
Ruff week: Given the show’s dismal ratings, the prospect of Pooch Perfect returning for a second season does not look promising