Roxy Jacenko, 41, goes back to her natural brunette locks for the first time since she was 18

New hair, who dis? PR queen Roxy Jacenko, 41, looks unrecognisable as she goes back to her natural brunette locks for the first time since she was 18 years old

She’s long been associated with her long blonde tresses.

But Roxy Jacenko totally transformed herself on Tuesday, debuting her stunning new brunette locks in an Instagram post.

The 41-year-old businesswoman and socialite revealed it was the first time she had gone with her natural shade since she was 18 years old.  

A new start: Roxy Jacenko changed things up on Tuesday, debuting her stunning new brunette locks in an Instagram post

In the mirror selfie, Roxy showed off her shoulder length bob – and her personalised ‘ROXY’ iPhone case.  

The SAS Australia star captioned the post, ‘Went to work blonde came home as my 18 year old self – a natural brunette! Thank you @michaelkellycolourist – killed it.’

The Stan ambassador has meanwhile put her luxurious $840,000 boat up for sale. 

Last Wednesday, the mother-of-two shared a photo of the 2006 Riva Aquariva 33 to Instagram. 

Bye bye blonde: The 41-year-old businesswoman and socialite revealed it was the first time she had gone with her natural shade since she was 18 years old. Seen here in 2018

Bye bye blonde: The 41-year-old businesswoman and socialite revealed it was the first time she had gone with her natural shade since she was 18 years old. Seen here in 2018

On the market: Jacenko has put her luxurious $840,000 boat up for sale. On Wednesday, she shared a photo of the 2006 Riva Aquariva 33 to Instagram

On the market: Jacenko has put her luxurious $840,000 boat up for sale. On Wednesday, she shared a photo of the 2006 Riva Aquariva 33 to Instagram

‘It’s the cult boat for the worldwide collectors and it could be yours next,’ she captioned the post.  

According to Boat Sales, the craft retails for $841,500, however its resale value in Australia is unknown.

The Italian-style luxurious yacht features wooden finishes with navy-blue accents and leather interior seating, as well as a discreet toilet. 

The Riva Aquariva 33 also has a wet bar, refrigerator and an electronically activated canopy. 

It could be yours: 'It's the cult boat for the worldwide collectors and it could be yours next,' Roxy captioned the post

It could be yours: ‘It’s the cult boat for the worldwide collectors and it could be yours next,’ Roxy captioned the post

Roxy received the luxurious boat as a Christmas gift from her mother Doreen back in 2019. 

At the time, the entrepreneur shared a photo of her new boat to Instagram. 

‘Thanks Mummy. Who needs a model when you can have it in the flesh yewwwwww,’ she captioned the post, alongside a Christmas tree and love heart emojis. 

Earlier this year, Doreen reportedly purchased a $5million cottage in Sydney’s Vaucluse.

That's generous! Roxy received the luxurious boat as a Christmas gift from her mother Doreen back in 2019

That’s generous! Roxy received the luxurious boat as a Christmas gift from her mother Doreen back in 2019

The former rag trader bought the property, which is located just one street away from the Roxy’s home, in December.

According to The Daily Telegraph, Doreen is planning a knockdown-rebuild and has enlisted the help of designer Blainey North to create a new luxurious home.

The cottage features five spacious bedrooms, three bathrooms and living spaces for entertaining.

Big spender: Earlier this year, Doreen (right) reportedly purchased a $5million cottage in Sydney's Vaucluse just one street away from her daughter, Roxy (left)

Big spender: Earlier this year, Doreen (right) reportedly purchased a $5million cottage in Sydney’s Vaucluse just one street away from her daughter, Roxy (left)