Rebecca Judd’s activewear line Jaggad quietly removes all menswear from its website after trying to sell the stock at a 70 per cent discount
Footy WAG-turned-entrepreneur Rebecca Judd seems to have the golden touch when it comes to business, with a slew of successful brands under her belt.
But it appears her popular activewear label Jaggad has made a strategic decision to leave the menswear market, presumably after sales didn’t live up to expectations.
The company – which Rebecca co-owns with her husband, Chris Judd, and another footy couple, Steven and Michelle Greene – used to have items for men and women for sale, but the men’s clothing has been removed from Jaggad’s website.
Rebecca Judd’s activewear line Jaggad has quietly removed all menswear from its website after trying to sell the stock at a 70 per cent discount
The Melbourne-based brand previously offered a range of sportswear for men, including shorts, jumpers, T-shirts and lightweight jackets.
The label offered customers 70 per cent off all menswear in a flash sale just before Christmas. The unsold garments were then removed from the website.
Jaggad has since released a new range of activewear aimed at women, but menswear has been left out of the catalogue.
The label – which Rebecca co-owns with her husband, Chris Judd, and another footy couple, Steven and Michelle Greene – used to have items for men and women for sale, but the men’s clothing has been removed from Jaggad’s website
It’s unclear if the brand intends to launch a new menswear collection at a later date.
Men’s activewear is a notoriously difficult market to break into, and even P.E. Nation offers ‘unisex’ styles as opposed to a full menswear range.
Daily Mail Australia has contacted Jaggad for comment.
Jaggad menswear was popular with Melbourne’s sporting crowd. Pictured: Australian tennis player Harry Bourchier (right) with Jaggad co-founder Steven Greene
Rebecca, a former model and weather presenter for Channel Nine, released a collaboration with the brand in October last year.
The range, known as the Rebecca Judd x Jaggad Collection, was very popular.
Despite the company’s success, Jaggad has attracted some negative headlines in the past.
Rebecca, a former model and weather presenter for Channel Nine, released a collaboration with the brand in October last year
In June last year, the sportswear label was forced to deny claims it had copied the designs of a rival company, Nagnata.
Nagnata posted several side-by-side photos to Instagram comparing its woven jumper designs to similar items from Jaggad’s Ridge Knit collection.
A Jaggad spokesperson denied the claims at the time, telling Daily Mail Australia: ‘Jaggad takes assertions of intellectual property infringement very seriously.
In June last year, the sportswear label was forced to deny claims it had copied the designs of a rival company. Byron Bay-based Nagnata posted photos to Instagram comparing its woven jumper designs (right) to similar items from Jaggad’s Ridge Knit collection (left)
‘In this case, it is clear that Jaggad has not infringed any other brand’s intellectual property rights.’
Jaggad was co-founded in 2013 by Rebecca and her husband, retired AFL star Chris Judd, and fellow ex-footy player Steven Greene and his wife, Michelle.
‘Our purpose is to encourage people to live unstoppable healthy and active lives, every day,’ the Jaggad website states.
A Jaggad spokesperson denied the claims at the time, telling Daily Mail Australia: ‘Jaggad takes assertions of intellectual property infringement very seriously. In this case, it is clear that Jaggad has not infringed any other brand’s intellectual property rights.’ Pictured: Jaggad co-founders Rebecca Judd and Michelle Greene